My magazine readers are passionate music fans who are very much into fashion and spend much of their money on food and going shopping. While they spend their spare time listening to music, reading and going. With many of our readers attending live concerts 3-4 times a year it wouldn’t go unnoticed that they are the first to hear about upcoming new bands. This gives the perfect opportunity to advertise concerts/gigs and give free music downloads. Our magazine has a young intellectual target audience of 70% female and 30% male aged 16-25, who frequently read books and music magazines. They are sociable people who use the internet as a way of keeping in touch with friends and finding out about their favourite bands, as well as socialise in the flesh at gigs. From the questionnaire the majority of readers say they would pay £2-£3.50 for the magazine that contains interviews, reviews and news. Their favourite bands and artists include Mumford and Sons, Enter Shikari, Kings Of Leon, Florence and the Machine and Biffy Clyro.
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